I’ve been enjoying my new job a lot — but also doing my best to set aside time for personal projects. This one in particular is a… semi-personal project, I suppose. I developed a logotype for the game store my husband is planning to open. We’ve had a name in mind for a while, and figured it was time to start thinking of a visual identity.

To go with the gaming theme, I picked the shape of a 20-sided die, which is used for certain games (notably, Dungeons & Dragons). It’s definitely a symbol that would be recognized by avid gamers. However, I wanted to avoid it looking too cheesy and ‘nerdy’, so I simplified it down to clean geometric lines.

I think it looks pretty good. There’s plenty of time to tweak it yet, but for now I’m happy with this direction.